Mentalvitamin

 
Hvis jeg tar med alle dager jeg har levd, har jeg visst passert 40 år. En petimeter vil endog si med god margin. Heldigvis er jeg ung til sinns, og jeg er sprek når jeg spenner muskler foran speilet. Huden er ganske stram, når jeg løfter den litt, og når jeg har dusjet, er jeg høy og mørk.
 
Jeg synes det høres ut som en drømmemann, men jeg er jo inhabil. Frisøren min derimot, hun er habil nok så det holder. Her om dagen viste hun sin ærlige side også:
 
– Det begynner å bli ganske grått nå, Frank. Bruker du en god sjampo?
 
– Aner ikke, svarer jeg. Jeg bruker bare det jeg finner i dusjen.
 
– Du hadde nok ikke vært så tørr i hodebunnen hvis du hadde brukt en skikkelig sjampo, fortsetter hun.
 
Det blir stille. Hun fortsetter å klippe. Helt ubevisst begynner jeg å tenke på sjampo-reklamen som går på TV for tiden. Var det ikke noe med pro-vitamin eller noe sånt?
 
Vitaminer er i vinden som aldri før. Vi bombarderes med inntrykk gjennom all mulig produktreklame, men også gjennom debatter og meninger i media og andre steder. Det er på ingen måte nødvendig å være lege, kjemiker, forsker eller ha en annen vitenskaplig bakgrunn for å ytre bastante synspunkt. Alle virker å ha en mening om disse organiske molekylene som kroppen vår trenger for å opprettholde normale funksjoner.
 
Utgangspunktet for vitaminene er mangelsykdommene som tok livet av store folkemengder opp gjennom historien. Det anslås for eksempel at to millioner sjøfolk døde av skjørbuk i årene 1500 til 1850. Man trodde at folk ble syke av noe de hadde spist, mens de i realiteten ble syke av det de ikke hadde spist. Erkjennelsen av at et mangelfullt kosthold var årsaken til skjørbuk og en rekke andre sykdommer tok lang tid. Først i 1912 kom selve gjennombruddet for vitaminene. Den polske biokjemikeren Casimir Funk, greide å isolere tiamin, eller vitamin B1 som det er mest kjent som, og fastslå at vitaminet tilhørte en nitrogenholdige molekylfamilie. Han satte sammen ordene “vital” og “aminer” og dannet det nye ordet vitaminer. I ettertid vet vi at bare noen av vitaminene er aminer, altså nitrogenholdige.
 
Det karakteriske ved vitaminer er det store misforholdet mellom dosering og effekt. Vi har stort behov for vitaminer, men det er ikke stort vi har behov for. Hvor mye vi har behov for, er det i tillegg stor uenighet om. Det er kanskje ikke så rart, for det er uansett svært små mengder det er snakk om. Noen titalls gram er kanskje alt vi trenger gjennom et helt liv. Dette gjelder for eksempel for C-vitamin og vitamin B1. De nordiske næringsstoffanbefalingene er nylig blitt revidert, og her er anbefalt daglig inntak av vitamin D økt med 33 % fra de forrige nordiske anbefalingene, dvs. fra 7,5 μg/dag til 10 μg/dag. Vitamin D, som egentlig er et hormon, er et av de viktigste stoffene for kroppen vår. Dette får vi delvis gjennom maten vi spiser, men i størst grad gjennom solens virkning på huden.
 
Vitaminer er i utgangspunktet organiske, det vil si de stammer fra levende organismer som planter og bakterier. I de senere år har det kommet syntetiske vitaminer som tilsies å ha samme effekt som organiske, men dette er et betent tema med mange meninger.
 
Forskjellen på vitaminer og mineraler, er at mineraler er de kjemiske stoffene i det periodiske system. 92 grunnstoffer forekommer naturlig her på jorden, og de fleste av dem passerer gjennom kroppen vår en eller flere ganger i løpet av livet.
 
Det besynderlige med vitaminer og oss mennesker, er at vi ikke kan produsere dem selv når vi er så avhengige av dem. I dyreriket er det faktisk bare marsvin og mennesker som ikke klarer å fremstille C-vitamin i egen kropp. En potet fikser det greit.
 
Et vagt definert doseringsbehov, kombinert med drømmer om god helse og et vakkert ytre, gjør at vi stadig blir eksponert for produkter med vitaminer som en del av salgs-pitch’en. I Norge er Lilleborg en betydelig produsent og markedsfører av produkter til personlig pleie, og et av deres produkter er Vitamin Explosion Shampoo. Dette produktet markedsføres slik på deres nettsider:
 
“Drømmer du om et sunt, vakkert og velduftende hår? Nyheten Vitamin Explosion fra Sunsilk Minerals inneholder Pro vitamin B og vitamin C og E som gjør håret sunt fra rot til spiss.”
 

 
 
Min første tanke er at det må være meget vanskelig for produsenten å bevise dette, men så leser jeg videre på nettsidene deres:
 
“Innovasjon, basert på god forbrukerforståelse, er mye av forklaringen på den sterke posisjonen Lilleborg og de mange, kjente merkene har i dag.”
 
Lilleborg opplever altså at folk flest, altså jeg, har god forbrukerforståelse, og at jeg derfor lett skjønner hvilken effekt Pro vitamin B og vitamin C og E har på håret.
Dessverre, Lilleborg, dette skjønner jeg lite av. Er det opplagt at jeg mangler disse vitaminene? Kan vitaminer virkelig trenge inn i hodebunnnen eller håret? Jeg har lært at vitaminer kun kan tas oralt for å oppnå virkning, og å drikke sjampoen anser jeg som helt uaktuelt.
 
Om det er utseende eller helse vi er opptatt av, så handler det om å ha det godt inni seg.
Har du noengang tenkt på hva som er de beste vitaminene for deg?
 
Et godt valg kan være å gjøre minst en ting daglig som du vet gir deg en god vitamininnsprøytning.

 
 

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